Design Sensibility

Elliston House represents a fresh take on Southern style—colorful, collected, and completely approachable. We’re so glad you’re here. Explore our collections, discover our collaborations, and bring a little Elliston House joy into your home.

Elevated and Accesibile

Founded by friends and design enthusiasts Morgan Hood and Ally Holderness, Elliston House is a Southern-born textile and wallcovering brand reimagining high design for everyday life. Our collections blend artistry, timeless pattern, and a sense of joy—all printed to order right here in the USA.

Colorful and Collected

What began as a shared love of color, pattern, and storytelling became Elliston House—a creative partnership rooted in friendship. From the start, our goal has been to offer beautifully crafted, art-driven textiles without the traditional markups or wait times.

Posey Fabric - Apple

Posey Fabric - Apple

From Friends to Founders

As mothers and friends, we design with both heart and function in mind. Our different tastes—Morgan's love of classic color and Ally's playful eye for modern motifs—strike the balance that defines Elliston House. We don’t always agree, but when we do, it’s a sure sign that pattern is destined for the collection. Every fabric we create is made to bring joy, color, and ease into the spaces where life unfolds.

Posey Pillow - Apple

Motherhood and Home

Motherhood has taught us that a home should be both beautiful and livable. Our textiles are designed to bring joy and ease into the spaces where real life happens—where sticky hands, family dinners, and busy mornings all coexist.

As mothers, we design with intention—creating fabrics that feel as joyful and layered as the lives lived around them.

Our homes are filled with kids, color, and creativity—and our designs reflect that rhythm of real life.

Posey Fabric - Denim
Posey Fabric - Mulberry
Echo Fabric Sample - Sage
Coco Shop x EH Limes Performance Fabric Sample - Green

Design and Contrast

Morgan leans classic and colorful; Ally gravitates toward playful and modern. Somewhere between the two, Elliston House comes to life—vibrant, timeless, and always a little unexpected.

Our design process is a mix of differing perspectives and shared vision. We don’t always agree, but when we do, it’s magic—and usually becomes part of the line.

We love that our creative tension makes the collection stronger. When Ally’s crisp blue meets Morgan’s sunny coral, something beautiful always happens.

Friendship and Collaboration

What started as a friendship built on a shared love of color, design, and family life has grown into a creative partnership that fuels every collection we make.

We’ve always believed the best designs come from collaboration—and often, compromise. Our differing tastes push us to think bigger, bolder, and better. When we both fall in love with a print, that’s when we know it’s Elliston House material.

We approach design the same way we approach friendship—with trust, laughter, and plenty of opinions about color.